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Carmakers have responded by integrating AI into design elements, such as the car’s infotainment system. Millennials tend to prioritize connectivity and UX design in their daily life, an affinity which extends to their automotive experience. It’s estimated that by 2025, EVs and HEVs will account for 30 percent of all vehicles sold. Electric cars were, briefly, all the rage in the dawn of the twentieth century it’s too bad that batteries back then weighed nearly a ton, had to be changed after every trip, took a long time to charge, and had a short range.īut now, more than a century later, data indicates that the future generation of drivers is deeply interested in electric (EV) or hybrid electric vehicles (HEVs) due to modern shifts in environmental awareness, heightened design-focused tastes, and technological developments. The current discussion around electric vehicles is especially interesting when you remember that the first car to ever exceed 60 mph was an electric car, a bullet-shaped land speed racer, which broke the record way back in 1899.

The Polestar 1, launched in 2019, is Polestar’s hybrid-electric vehicle.